Inside McLaren Dubai’s Pursuit of Perfection
Guided by a legacy built on speed and innovation, Mr. Mazen Al Nashar, General Manager of McLaren Dubai talks about the brand’s journey in the region from opening the world’s largest McLaren facility to building a thriving community of enthusiasts united by one thing: the love of driving excellence.
How would you define McLaren’s brand identity in Dubai and the Northern Emirates, considering its motorsport heritage and exclusivity?
McLaren’s identity in this region is rooted in pure motorsport DNA fused with cutting-edge innovation. Every McLaren represents the perfect balance of performance, technology, and exclusivity. In Dubai and the Northern Emirates, our brand is more than just supercars, it’s about offering customers a rare, authentic connection to our brand’s heritage and DNA while ensuring they feel part of an exclusive McLaren family.
What promise of performance and innovation do McLaren customers consistently receive?
When customers choose McLaren, they are choosing uncompromising performance, pioneering technology, and an emotionally engaging driving experience. Whether it’s the track-ready precision of the Ultimate Series or the refined versatility of the GT, the promise remains the same: engineering excellence that excites, inspires, and delivers like no other.
How does McLaren Dubai create a customer journey that goes beyond delivering a supercar?
At McLaren Dubai, we live by the philosophy that “we don’t sell cars, we create experiences.” From the first visit to our showroom, customers begin a personalized journey, including bespoke MSO configuration sessions, exclusive track days, private events, and curated lifestyle experiences. Ownership is not just about driving a McLaren; it’s about belonging to a community where every touchpoint is unique and memorable.
What excites you most about leading a brand with McLaren’s racing pedigree and cutting-edge engineering?
What excites me most is leading a brand that masterfully blends heritage with innovation at the highest level. McLaren enables us to offer products that are not only thrilling to drive but also represent the pinnacle of engineering excellence.
What makes it even more special is our deep-rooted connection to motorsport, especially Formula 1. The brand’s legacy, with legends like Ayrton Senna, continues to inspire both our team and our customers. Last year’s Constructors’ Championship win reaffirmed McLaren’s place at the top of the sport, and with strong performances this season, we are optimistic about a serious shot at the Drivers’ Championship as well. Being part of this legacy, and bringing that spirit to our customers in Dubai, is what makes leading this brand truly exciting.
Where do you envision McLaren in the region over the next three years, both on the road and within the community of enthusiasts?
Over the next three years, I see McLaren solidifying its position as the most exclusive yet approachable supercar brand in the region. On the road, we will continue growing our presence with models that blend performance with sustainable technologies, including hybrid innovations. Within the community, our vision is to expand the McLaren Family, offering even more track experiences, lifestyle events, and tailored engagements that are unmatched in the industry.
How does your leadership style influence the way McLaren customers experience the brand?
I have been part of the group for over 24 years, and one of the most important lessons I have learned is that ownership is key to progress. It’s the most effective way to truly connect with teams and lead by example.
My leadership style is built on living that sense of ownership every day and spreading it across the team. It’s also grounded in collaboration, transparency, and a strong customer-first mindset. By empowering our team to act with passion and precision, we ensure that every customer interaction reflects McLaren’s core values: performance, innovation, and exclusivity.
The result is a consistent, high-quality experience that leaves a lasting impression and strengthens our connection with every McLaren owner.
Which milestone best represents McLaren’s journey and growth in Dubai?
One of the most defining milestones was the opening of the largest McLaren facility in the world, located in a prime position on Sheikh Zayed Road in the heart of Dubai. With its striking presence and state-of-the-art design, it has become a true landmark, attracting visitors from across the globe.
Prospects and customers alike enjoy stopping by to explore the latest McLaren models or to service their cars. This gives us a valuable opportunity to regularly engage with them, build relationships, and host a wide range of events and experiences throughout the year. The facility not only reflects the brand’s prestige but also serves as a hub for the McLaren community in the region.
Another significant operational milestone was the launch of the McLaren 750S in Dubai. This event reaffirmed our commitment to engineering excellence and further strengthened our customers’ trust in the brand. It marked our evolution from a niche supercar brand to a leading name among automotive enthusiasts in the region, all while maintaining the exclusivity that defines McLaren.
In what ways does McLaren Dubai contribute to building a passionate community of supercar owners and fans?
We actively cultivate the McLaren community through exclusive track days, private lifestyle events, and curated drives across the UAE. These experiences bring together like-minded enthusiasts who share a deep passion for performance, design, and engineering.
A key part of our ongoing engagement is McLaren Home, our uniquely designed, luxury space in a prime Dubai location. Featuring multiple lounges, McLaren Home regularly hosts F1 race screenings, private gatherings, and a variety of special events. This environment allows us to build personal connections with our customers and offer them much more than just ownership, we offer a sense of family.
Through these initiatives, we have created a strong and passionate community. It’s not just about driving a McLaren; it’s about belonging to something truly exceptional.
What core McLaren value drives your team in their daily pursuit of excellence?
The value that drives us every day is the relentless pursuit of innovation. Just as McLaren engineers constantly push the boundaries of performance on the track, our team pushes the boundaries in customer care and engagement, ensuring that no detail is overlooked and that every interaction reflects the brand’s commitment to performance, precision, and excellence.
What makes McLaren Dubai a unique place for employees to develop and grow within the world of performance and innovation?
McLaren Dubai is a truly unique environment, not only because it represents a world-class performance brand, but also because it is part of Khalifa Juma Al Nabooda Group, one of the most established, respected, and largest dealer groups in the region with a legacy spanning decades.
This partnership combines the intensity and innovation of a racing brand with the stability and support of a close-knit, high-performing team culture. Employees are empowered to innovate, challenge themselves, and grow continuously, all while contributing to exceptional customer experiences that leave a lasting impact.
Here, every role has purpose, and every achievement fuels both personal development and brand success.