For Mr. Mark Sinclair, General Manager of Porsche Dubai and Northern Emirates, excellence is not just built it’s lived. He reflects on the brand’s journey, its growing connection with the community, and his vision for redefining what it means to drive a legend in one of the world’s most dynamic markets.
How do you define your brand’s core identity in Dubai and the Northern Emirates?
Porsche is emotion in motion, precision engineering, timeless design, and an uncompromising commitment to performance, reflected in every vehicle and experience.
What premium promise do you consistently deliver to customers?
Every interaction reflects excellence, from first contact to the drive itself, whether in our showrooms or at track events.
What unique experience distinguishes your dealership from others?
Personalisation and anticipation define our approach, crafting every journey around the client, while offering exclusive access to track events, community initiatives, and cultural activations.
What excites you most about leading this exclusive brand?
Transforming passion into unforgettable experiences and seeing the joy a Porsche brings to people, both on the road and at our events.
What is your vision for the brand over the next three years?
Introducing new concepts and experiences, smarter digital touchpoints, and stronger connections with our community.
How does your leadership style shape the customer experience?
I lead by example and empower my team to take initiative, ensuring every interaction reflects Porsche’s standard of excellence and leaves a lasting impression.
What milestone best highlights your brand’s journey in this market?
Opening our state-of-the-art Centres and expanding our services, bringing global Porsche standards to the UAE.
How do you see your role in contributing to the local community?
Supporting initiatives in sustainability, youth development, and innovation, while engaging in cultural and community activations that strengthen our connection with the region.
What core value drives your team every day?
Excellence and commitment guide our team, ensuring every action delivers quality, care, and impact.
What makes your company a great place for employees to grow and thrive?
We hire for curiosity, nurture with expertise, and give ownership, fostering growth, innovation, and shared pride in representing Porsche.